I started hosting and co-hosting Twitter Parties around 2014 and I’ve learned a lot since then about engaging with new followers and brands on Twitter. I’ve represented major brands like Walmart, AT&T, Kia Motors and McDonalds by tweeting their messages. It’s a great benefit to see my Twitter followers and blog traffic grow. It’s fun to see folks win great prizes like gift cards, trips and products they’ll love to talk about. For bloggers and brands, I’m sharing some of my advice and insight from my blogging buddies on throwing a successful Twitter Party.
Host a Successful Twitter Party
1. Determine your party’s goal.
Brands have various reasons to host a Twitter Party.
Would you like to promote a coupon, get newsletter subscribers, launch a product/service with your Twitter event?
Is there an in-person event that can be complimented or supported by a Twitter Party?
2. Research your hashtag.
You would be amazed at how many hashtags there are floating around. Go with hashtag that’s already established by the brand OR craft one that’s unique.
Research that the new hashtag you’d like to use hasn’t been associated with anything negative, with a competitor or is likely to attract weirdos.
I’d avoid hashtags that use the words – balls, baby, wet – anything that would make a 12 year old boy giggle!
3. Create an attractive and clear party image.
Your Twitter party image should include date, time, prize information and co-hosts names. Share your party image on Instagram, Facebook, Pinterest and of course, Twitter.
[Tweet “Host a Successful Twitter Party by creating an attractive, clear party image”]
5. Add your event to Twitter Party Calendars.
For folks who love to engage in Twitter Parties, calendars are their go-to way to find out when/where to be. I host a Twitter Party calendar where you can submit your event. @Davinci from YourLifeAfter25.com says, “Submit to party calendars no later than a week in advance and also send attendees an email reminder the day of the party.”[Tweet “. @YourLifeAfter25: Host a Successful Twitter Party by adding your event to calendars a week in advance”]
5. Schedule countdown pre-party tweets.
Thanks to the scheduling tool Hootsuite, I can schedule tweets that countdown at least 24 hours down to each Twitter Party I co-host. It’s a great reminder to your followers that the party is coming up and you can garner some last minute engagement. Here’s a sample countdown tweet for the McDonalds Twitter Party I co-hosted in March:
15 mins away! Join us for the #McPick2 #TwitterParty 3/17 at 1 pm ET. pic.twitter.com/OsvmLLR9MC RSVP https://t.co/6BlAI5gIAM #ad
— Joyce Brewer (@MommyTalkShow) March 17, 2016
@CandyPo believes pre-party engagement is a key to hosting a successful Twitter Party, “Anytime someone tweets back to you using the party hashtag make sure to tweet everyone back. It gets everyone excited about the party and the hashtag gets more play.”[Tweet “. @Candypo: Host a Successful Twitter Party by getting active on Twitter before the party”]
6. Be a fab host.
Twitter Party expert @RachelFerrucci from The Brand Connection recommends: 1. Make your guests feel welcomed. 2. Focus on the key messaging. 3. Make the party fun and engaging. Reply to tweets, especially with new followers and help them navigate the party.
[Tweet “. @RachelFerrucci: Host a Successful Twitter Party by making guests feel welcomed”]
I also shared How to Become Twitter Famous with insight from influencers who have more than 20K Twitter followers.
See upcoming and past Twitter Parties I’ve hosted with brands like AT&T, Kia Motors, Walmart and Walgreens.
Are you a brand representative that’s interested in hosting an upcoming Twitter Party? Contact me here and we can get started.
Great tips Joyce! And thanks for the inclusion- looking forward to those parties!
Great post Joyce!! Definitely one to reference when having a Twitter party! Thanks for asking for my tip and sharing my TP calendar! 🙂
Wow, Joyce, these are great tips! Twitter moves so fast that sometimes it’s hard to keep up–but I feel like I could host a Twitter party now.
This is great advice. I think I need to join a few Twitter parties and get the hang of it before I could host my own. I am not completely new to blogging, almost one year in and learning a lot. Bookmarking this post for the future.
Twitter parties were the main reason I loved Twitter. The quick real time engagement is great and winning a prize on top of that is even better. I am trying to host more twitter parties do you have any advice on how to pitch a party to brands?
Thanks for these great tips! I will definitely be saving this post for my future parties.
This was AWESOME! Love this site and to be honest I’m still trying to get the hang of twitter but this is pretty awesome and such a great idea for my brand. Thanks for sharing 🙂
Great Tips! I’ve never attended a twitter party. This is definitely something I would love to experience!
I’ve seen these parties becoming a huge thing lately. I wondered what the best practices were. This list is a great place to start.
Still pertinent and still smart planning! I know that I used to host more Twitter parties back in the day, and I totally want to get back into doing them. We’ll see where 2018 leads me.
Thanks for these great tips! I think I could benefit from a Twitter party.
This is my first time hearing about a twitter party. It seems like a cool and fun event.
This was an extremely interesting read! In all my years on twitter this is the first I’m hearing of a twitter party- i feel like I’ve been missing out!!!
I had no idea there were even Twitter Party calendars! These tips are awesome!
I have never hosted a Twitter party but I have been a part of one. It is quite cool too.
These are great tips! I’ve never heard of “Twitter Parties” before but I have participated in “Twitter Chats” and they sound very similar.
I seriously got on twitter last year and just now getting the hang of how to use it. LOL I don’t think I’m ready fir a twitter party but great tips if I ever host or join one.
Great Information! I have never hosted one but I have been apart of a few and they’re always fun! Sometimes a bit confusing but fun!!
I haven’t hung out on Twitter in forever. Are parties still the place to be? I need to catch up.
Honestly, parties have dropped off a bit. But I’m interested to see what happens now that 280 characters are allowed. Brands can ask deeper, more engaging questions to their followers.
I didn’t even know there was such a thing as a twitter party so that shows my ignorance in regard to that platform. This is great info though as I’m looking for more ways to get more actively involved on there.
Excellent tips. I’ve participated in several but I’ve never hosted one of my own.
These are great tips! I was thinking about hosting a twitter party for the holidays. If so, I’ll definitely be looking at this post for guidance.
These are great tips! I’ve never hosted a Twitter Party before but there’s definitely a first for everything. Thanks for sharing these tips!
I think I hosted only a handful of Twitter followers. Twitter isnt my favorite platforms but I have participated in a few and they are fun when its super engaging.