Your brand or business can make a huge splash on social media by hosting a Twitter party.
I’d like to show you how to host a Twitter party, explore the reach of successful parties I’ve done and answer your questions about working together.
What is a Twitter Party?
A Twitter Party is a social media event for a brand or business that’s designed to
– Build brand awareness.
– Generate buzz and website traffic.
– Get more social media followers.
– Build your e-mail list & subscribers.
– Drive sales to a promotion, coupon or in-store event.
I’ve also hosted Twitter events with Walmart, Tyson Foods, Family Dollar, McDonald’s, Kia Motors and the Centers for Disease Control (CDC).
Timing a Twitter Party
It’s ideal if you have a new product launch or item to feature for your brand on a Twitter party.
If you’ve got a sports product – have a Twitter party the night before the big game!
If you’ve got a lunch box or backpack product – have a back to school party a few weeks before school starts!
Twitter parties usually last for 30, 60 or 90 minutes.
They’re typically held mornings and afternoons (10 a.m. to 4 p.m. EST) on weekday evenings (7-10 p.m EST).
What are the Twitter Party host responsibilities?
Party participants are encouraged to interact with your brand/business during the live event. In return, they’re eligible to win prizes or have access to exclusive discounts.
Moms love Twitter parties because they don’t have to get dressed or leave the house to have fun. They can sit back and take part using their laptops, smartphones or tablets. In fact, I wrote How to Throw a Successful Twitter Party.
Twitter Party Host Duties
- Create a Twitter Party theme
- Write script (directing traffic to the brand/business site, social media profile, e-newsletter sign ups etc during the party) and get brand/business approval.
- Design party promotion image.
- Create a hashtag (#) to track the weekly, daily and party time conversation.
- Select other influential social media moms or dads to co-host, share this upcoming event and interact (retweet/share) with their followers.
- Keep the conversation going during the party.
- Conduct two (2) 30-minute phone consultations with the client before the event.
- Create a post-event report of retweets, shares, impressions.
- Collect prize winner names and addresses for brand/business for prize fulfillment.
What is the brand’s responsibilities for the Twitter Party?
- Approve Twitter party theme, script and hashtag.
- Promote the event on your social media channels.
- Participate during the event. Retweet and interact with followers.
- Participate in two (2) phone consultations with host before the event.
- Select prizes and send them to winners.
How much does a Twitter Party cost?
A Twitter party is an affordable way to get immediate interaction with your fans, followers and customers.
I can host an event by myself, as well as help select other influential social media moms and dads to be panelists.
I’d be happy to give you a quote for Twitter party.
Twitter Party Calendar
Keep track of upcoming Twitter parties in the United States and add yours to my Twitter Party Calendar:
Host a Twitter party
Email us with the subject line: TWITTER PARTY to request an upcoming Twitter party or an online event for your brand/business by contacting MommyTalkShow.com.