(VIDEO) Don’t Boycott Peter Rabbit Movie for the Food Allergy Prank

Boycott Peter Rabbit Movie


Our 7-year-old was excited to see the Peter Rabbit movie once he saw the trailers on TV. He’s read the books in school and watched the TV version of the Peter Rabbit series. When we got an opportunity to watch a preview of the film, A.J. was elated. It was a funny look at a funny rabbit (and his family) compete with a scorned neighbor for the love of a nearby artist. We LOL-ed several times, enjoyed snacks and went home. It was the perfect Saturday morning. When a friend asked me about the allergy controversy in the film I wasn’t sure what she was talking about. Then I read the #BoycottPeterRabbit tweets and knew I had to respond. Here are my thoughts on the Boycott Peter Rabbit Movie frenzy as a food allergy mom along with reaction from Tonya Winders, the President & CEO of the Allergy & Asthma Network.

VIDEO: Don’t Boycott Peter Rabbit Movie

for the Food Allergy Prank


Talk back to me in the comments: Have you seen the Peter Rabbit movie? Were you alarmed by the blackberry allergy scene? What do you tell your children about their allergies or their friend’s allergies? Will you participate in the Boycott Peter Rabbit campaign?

Sony Statement About Peter Rabbit Movie Controversy:

“Food allergies are a serious issue. Our film should not have made light of Peter Rabbit’s archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way.”

“We sincerely regret not being more aware and sensitive to this issue, and we truly apologize.”

Food bullying is a serious concern for food allergy families. Visit the No Appetite for Bullying Campaign website to learn “how to be a voice against food allergy bullying and download an awareness badge to help show support.”



Click to Tweet: Support the efforts to stop food allergy bullying w/ @AllergyAsthmaHQ #NoAppetiteforBullying: http://www.noappetiteforbullying.com/

See how to keep food allergy kids safe during Halloween with the Teal Pumpkin Project I’ve discussed for the last two seasons on CBS 46.

Teal Pumpkin Project Ideas

If you or someone you know is overwhelmed by the out-of-pocket cost of the EpiPen, consider the Auvi-Q pen with little to no out-of-pocket co-pay costs. Here is the direct enrollment form for the Auvi-Q pen provided by Kaleo Pharma.

Auvi Q in 2017

AUVI-Q Zero Out-of-Pocket

About Joyce Brewer

Creator & Host of Mommy Talk Show. Emmy award-winning TV journalist.Wife & Mommy; Mom Blogger; Social Media Coach; Long Island, New York transplant living in Atlanta, GA. Follow Joyce on Twitter @MommyTalkShow Author of Use What You Know: A Business Idea Guide for Moms featuring interviews with mompreneurs who created businesses using their skills & backgrounds.

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  1. I don’t find this kind of thing to be disturbing in the slightest. It’s a movie. It’s a movie with talking rabbits. All we have to do as parents is say, “That looks funny on the screen, but in real life it’s dangerous.” Problem solved.

    • I agree. I mean, if my daughter wants to see it I will allow that and just let her know that some things are just meant for fun in movies but more serious in real life.

  2. I feel that if we talk to our kids about it, and explain to them that in the movie it’s not bullying, because, well, it’s a movie of talking animals. I read the statement and I don’t feel the movie writers and directors purposely put that in the movie.

  3. I feel that IF kids pick up on this, then sit them down and explain that food bullying is not ok. I’m pretty sure the writers didn’t set out to show kids that food allergy bullying is ok.

  4. We won’t be boycotting the film here. While I haven’t seen the scene everyone is riled up about, I think when certain scenarios like this are shown, it gives an opportunity for parents to talk with their children about why food allergies are serious business. Use it as a teaching tool instead of boycotting the movie and sweeping it under the rug.

  5. How silly people can be. I am still going to see this and I cannot wait!

  6. I won’t be boycotting this video at all. All movies or videos have some sort of joke in them, I just think it’s kind of dumb for people to laugh at those but then get all up in arms about this one.

  7. It’s more important to me to teach my kids about food bullying than avoid the movie. Some people take things further than they need to go.

  8. There’s other issues people are reporting about this movie. I haven’t seen it and if the things people are reporting is, I would rather wait until I know for sure. Some of the things that was mentioned shouldn’t be in a kids movie. So just watch it first or read a lot of reviews, maybe still watch it first.

  9. It is a movie from a fable. I am pretty sure the writers did not mean any harm. No, we are not going to boycott the movie. My kids are old enough to know that bullying, in whatever form is a no-no in real life.

  10. That’s a little over-reacting I think. I won’t boycott this movie. I’ve been wanting to see this because it reminds me so much of my childhood days reading the books. My kids (even if they are grown) share the same excitement with me. So, no, we will still watch the movie.

  11. We haven’t seen the movie yet. The kids and I crack up at the previews. I’ve heard about the food allergy thing.

    My kids both have food allergies so they know better. It’s a movie and they know it’s not real. They would laugh and keep it moving.

  12. I had not seen the movie and my daughter doesnt have it on her radar to see but thanks for heads up!

  13. I didnt know about the Peter Rabbit boycott until you said something on IG. I know you are a mom with a son with allergies and I am happy you and your son could still enjoy the film, I am sure Sony didnt mean for this to make headlines.

  14. My husband took my son to see peter rabbit and they enjoyed it. I did know anything about the food allergy scene. It is a serious matter but not a reaon to boycott.

  15. While it is a serious matter, it is a movie and they aren’t based in reality. Looks like a fun movie for kids.

  16. I’m glad you spoke up on this. While food allergies are a serious matter, I love your approach and your way of talking to your son about his food allergies. There are many serious things in the world and a movie with a talking Rabbit should be left at that. It’s a movie. Enjoy the movie for what it is while keeping your kids informed.

  17. I can’t with people on the internet anymore. Like with everything, we have a choice as parents to turn concerning situations into teachable moments for our kids and leave it at that.

  18. If this is how parents are teaching their kids I worry about their future. I think we as parents should think about the long term effects of our actions,

  19. Looks like a great movie for kids. I don’t think a boycott is necessary. I see how it could be more of a serious issue for people with food allergies, but making sure the child knows that scene was “make believe” for the movie, and reiterating how serious food allergies are seem like the appropriate response to it.

  20. I didn’t even know about the movie, let alone that people wanted to boycott it. You do raise some great points though as well as bring awareness to an alternative for the epi pen. I will be sharing this. Thanks

  21. I heard about this and I thought it was a bit over the top. If anything it’s a great talking point to have with the kids about the seriousness of food allergies.