You may have noticed the guests on Mommy Talk Show are mom entrepreneurs (mompreneurs), mom business owners and mom bloggers. Family demands mean we have limited time and sometimes resources. So knowing who our niche market is can help us reach the right people who want or need our services. For example, the niche for Mommy Talk Show is family-friendly businesses in Atlanta who want to reach a targeted group of moms using social media and video. Once I got a picture of who my ideal customer was, it saved me a lot of time and money!
Angela Stalcup is Executive Director of Ladies Who Launch Atlanta and I’ve heard her speak several times at events. Each time I left motivated and focused on what I needed to do for my video and social media business. Here’s a sample of her presentation to a group of moms I invited to 5Continents Gallery in Buckhead so we could discuss the niche for each of our businesses: