Home / Work & Life / Knowing Your Niche presented by Angela Stalcup of Ladies Who Launch Atlanta

Knowing Your Niche presented by Angela Stalcup of Ladies Who Launch Atlanta

Angela Stalcup, Ladies Who Launch Atlanta

You may have noticed the guests on Mommy Talk Show are mom entrepreneurs (mompreneurs), mom business owners and mom bloggers. Family demands mean we have limited time and sometimes resources. So knowing who our niche market is can help us reach the right people who want or need our services. For example, the niche for Mommy Talk Show is family-friendly businesses in Atlanta who want to reach a targeted group of moms using social media and video. Once I got a picture of who my ideal customer was, it saved me a lot of time and money!

Angela Stalcup is Executive Director of Ladies Who Launch Atlanta and I’ve heard her speak several times at events. Each time I left motivated and focused on what I needed to do for my video and social media business. Here’s a sample of her presentation to a group of moms I invited to 5Continents Gallery in Buckhead so we could discuss the niche for each of our businesses:


About Joyce Brewer

Creator & Host of Mommy Talk Show. Emmy award-winning TV journalist.Wife & Mommy; Mom Blogger; Social Media Coach; Long Island, New York transplant living in Atlanta, GA. Follow Joyce on Twitter @MommyTalkShow Author of Use What You Know: A Business Idea Guide for Moms featuring interviews with mompreneurs who created businesses using their skills & backgrounds.

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3 comments

  1. Just heard about you on the Fox5 news, …I just made something I think people would like to purchase on their special occasions or holidays. However, I need to know to market this niche. can you guide me or can I join the ladies who launched Atlanta group to get more support?

  2. Just heard about you on the Fox5 news, …I just made something I think people would like to purchase on their special occasions or holidays. However, I need to know to market this niche. can you guide me or can I join the ladies who launched Atlanta group to get more support?

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